Introducing the New MSE Supplies Website: Built to Support How Our Customers Work

Jan 29, 2026

 

Sourcing lab supplies is no longer a simple transactional task. For today’s scientific and engineering teams, it involves evaluating specifications, managing logistics, coordinating across stakeholders, and ensuring continuity in day-to-day operations. As these demands have grown, there is a need for a platform that supports them with clarity and efficiency. 

The launch of the new MSE Supplies website marks the first major redesign since the founding of the company. More than a visual update, it reflects how MSE Supplies has evolved as a provider of laboratory supplies—and how we are continuing to invest in better ways to support customers sourcing lab consumables and equipment critical to their work. 

“This is the first major website redesign since the founding of MSE Supplies.” 

Why We Redesigned the MSE Supplies Website 

The previous website supported MSE Supplies through its early growth, but over time, its structure became increasingly misaligned with the scope of what customers needed from it. As offerings expanded and sourcing workflows became more complex, incremental changes were no longer enough. 

Customers rely on the platform to support routine lab work while also enabling flexibility for specialized requirements. They need clear navigation across large catalogs, early visibility into logistics considerations, and tools that reduce friction throughout the purchasing process. Just as importantly, they need confidence that the systems supporting their sourcing are reliable, scalable, and built for the lab’s critical work. 

As MSE Supplies matured, the gap between what the company offered and what the website communicated became more apparent. A modern procurement experience requires more than product availability—it requires transparency, consistency, and systems designed for repeat use. The redesign was therefore approached as a foundational rebuild, focused on long-term scalability rather than surface-level adjustments. 

A Reorganized Structure Built Around Products and Services 

One of the most visible changes in the new website is its reorganized structure. The platform has been rebuilt to make it easier for customers to navigate breadth without sacrificing clarity. 

Product categories are now more clearly defined and grouped to support faster discovery across benchtop lab equipment, lab essentials, and product accessories. This structural clarity reduces time spent navigating large catalogs and helps customers focus on evaluation rather than orientation. 

In parallel, services are no longer treated as secondary content. Analytical and support offerings are presented as part of the overall sourcing experience, reinforcing that products and services work together to support real-world laboratory operations. 

“The new site structure mirrors how customers already organize their sourcing needs.” 

A More Intuitive User Experience, Designed for Daily Use 

How customers access the website has changed. Product research, order checks, and quote reviews increasingly happen between tasks, during meetings, or away from a desktop environment. The redesigned platform reflects this reality. 

The user interface has been rebuilt to deliver a cleaner layout and a smoother experience from discovery through checkout. Navigation is more intuitive; content is easier to scan, and performance has been optimized across devices—especially mobile access. 

Rather than designing occasional visits, the platform is Built for Your Daily Workflow, supporting customers who rely on it repeatedly as part of their sourcing routine. 

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Clearer Tools for Product Discovery and Evaluation 

Effective sourcing depends on having the right information at the right time. To support this, the new website introduces stronger tools for discovery and evaluation without overwhelming users with unnecessary details. 

Advanced filters allow customers to refine results based on relevant product attributes, making it easier to compare options efficiently. Enhanced product pages provide clearer signals around availability, handling requirements, and logistical considerations—helping customers assess suitability earlier in the process. Where appropriate, the platform also supports discovery across adjacent categories such as imaging equipment or microplate readers, allowing customers to explore options without disrupting their primary sourcing path. 

Streamlined Quoting, Ordering, and Support Workflows 

Beyond product discovery, the redesigned website introduces meaningful improvements across quoting, ordering, and post-purchase visibility. 

An improved quote system functions similarly to a website cart, simplifying the transition from evaluation to order placement. Customers can build, revise, and reference quotes more easily without restarting the process. 

A dedicated Order Status page provides clearer post-purchase visibility, allowing customers to track orders using a simple reference code. In addition, the redesigned Support page automatically generates tickets, improving issue tracking, and ensuring requests are routed more efficiently. These updates reduce manual follow-up and support a more predictable purchasing experience—particularly for teams managing multiple orders or recurring needs. 

“The platform now supports evaluation, quoting, ordering, and support as a connected workflow.” 

Built to Support Real-World Sourcing Decisions 

In practice, sourcing lab supplies is rarely a single-person decision. A purchase may involve scientists validating suitability, engineers reviewing specifications, and procurement teams confirming compliance, lead times, and logistics. The redesigned website was built with these parallel workflows in mind. By surfacing relevant details earlier and reducing unnecessary steps, the platform helps each stakeholder access the information they need without navigating unrelated content. 

The result is a task-oriented experience that supports both first-time evaluation and repeat purchasing with equal efficiency—reducing friction while maintaining clarity across teams. 

“The redesigned platform reflects how sourcing decisions actually happen—across teams and timelines.” 

What This Means for MSE Supplies as a Company 

The website redesign represents more than a platform update. It reflects a broader commitment to improving how customers interact with MSE Supplies as a sourcing partner. 

As offerings expand, equal emphasis is being placed on the systems that support accuracy, transparency, and long-term trust. The website is treated as operational infrastructure—something that must evolve alongside customer needs and internal capabilities, rather than remain static. 

What to Expect Next 

The launch of the new website establishes a foundation for continued refinement. Enhancements to functionality, structure, and content will continue to be guided by customer feedback and operational insight. 

As part of these broader improvements, MSE Supplies has also implemented pricing updates across much of its catalog. Enabled by supply chain optimization and internal planning improvements, these efforts have resulted in price reductions and updates across many product categories, supporting greater cost efficiency while maintaining access to high-performing products. Together with the redesigned platform, these changes provide clearer visibility into costs, availability, and ordering workflows. 

“Operational improvements have enabled price reductions across many product categories.” 

Final Thoughts 

The new MSE Supplies website marks a meaningful step forward in how customers source laboratory supplies and lab consumables. By combining a clearer structure, improved workflows, and ongoing operational improvements, the platform is better equipped to support daily sourcing needs and long-term planning alike. 

We invite you to explore the new website, review updated categories and pricing, and engage with the platform as part of your regular sourcing process. MSE Supplies remains focused on supporting critical laboratory work with clarity, reliability, and continuous improvement.